By no means am I telling Dan Duckhorn how he should market his wines. The man is a Napa Valley icon, and his gutsy decision to expand his portfolio to other regions and other varietals has taken the brand to even greater heights.
But his latest project should have been simple. Produce just a smattering of barrels from select parcels (that only Dan could get access to) of some of the most infamous, wind-swept Sonoma Coast Vineyards in existence. But in an effort to describe the exceptional $50/bottle of reserve quality Pinot Noir, somehow they ended up with the name, Decoy Limited.
In its inaugural year, Duckhorn’s new reserve series, Decoy Limited has everything a Pinot lover is looking for: fruit from the very best cool-climate, windy Sonoma Coast vineyards, the winemaking team behind Duckhorn, and a buyer’s price tag, that you can bet won’t last long as soon as some marketing tweaks are made.
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