Here’s how the idea was hatched: I told my suppliers that once the Nicholas Faithful gets introduced to a fabulous wine at a great price, they are extremely faithful (that’s why we call them that) and they will reorder many, many times over. The trick is just getting them to try your wines.
I told them to choose their best bottles – only the ones that are going to knock people’s socks off once they taste them and then sell them to us at a massive discount. I’ll keep the case contents a mystery so that the wineries don’t get upset about the prices on the internet.
It’s a win / win. My customers get phenomenal wines at the best prices going. And believe you me, there are some heavy hitters in the case. The high end contents of the last case left more than a few of you scratching your head on how the case price could be this low.
This one might even be better. We’ve got a Wine Spectator Top 100 wine from a hot cult producer. I’ve got a new SuperTuscan from one of the most popular producers in Nicholas Wines history, a super special bottle just for the holidays, and so much more.
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