For years, we’ve sold oceans of Tony Soter’s Etude Lyric Pinot Noir for fifteen bucks a bottle or so. Other than CHAD, it’s pretty much the only ‘value’ domestic Pinot Noir I’ve ever cared for.
Why did customers love it so much? Well – first at a $30 release price, we were half off. People love that. But more importantly – it’s a well-made, truly gulpable Pinot – full of easy, breezy bright cherry fruits and truly suitable as a cocktail wine.
But like everything else the last couple of years, the price has been steadily rising. A quick check on Wine.com yesterday showed it at $22. Still a great price.
But after some heavy arm twisting with the wholesaler, we’re able to revisit those glory days from four years ago and actually BEAT them!
Etude’s Lyric cuvee is a pure ruby color to the core with a nose that is just a fantastic bowl of ripe berries. Intensely fruity with notes of baking spices, sandalwood and earth, this Pinot has a long, silky finish. Pair with roasted salmon or poultry or enjoy just by itself.