Most people would say this is an unnecessarily big risk. Barr Hill has one of the most incredible reputations in American spirits – their Tom Cat Gin is pure cult status, and their original Barr Hill Gin is legendary. Why mess with perfection by jumping into the crowded rye whiskey game?
But the Barr Hill team has quietly been plotting their next steps. They’ve seen this as a logical new chapter, and one that’s been a decade in the making. They’ve been quietly storing away barrels of whiskey for over ten years, spending time with farmers talking about different grains, experimenting with different oak and chars, and developing all sorts of flavors, just waiting for the right moment to shake up the Vermont whiskey scene. That moment is now.





